Website Traffic Analysis

This service uses Analytic Software and / or Log File Data as applicable in order to understand and explain your website visitor´s source and behaviour. The information and data provided by modern Analytic Software is extremely comprehensive and extensive and so can become confusing. The following are examples of some of the information, or ´metrics´ that are provided;

• How Visitors find your website or source
• Number of visits per hour, per day, per month or per year
• Where each visitor entered your site (such as the landing page)
• Source of visits including;
• The referring website or search engine
• Locality; country, city or town of the visitor´s location
• Keywords used to find website

• Visitor behaviour on your website
• Number of pages visited
• Time spent on pages – what content were they reading?
• What they clicked on and which links they followed
• How they purchased

All of this is just the tip of the iceberg as regards to the information you can discover when you understand your website´s visitor behaviour and analytics. The hardest and most important thing is choosing which metrics to use in order to find certain information.

Essio will segment all of this data so that you can see more clearly how successful your ´SEO´, Pay per click or offline marketing has been and who or what is sending you the best traffic. This website analysis information is essential when deciding where best to concentrate your marketing budget.

Business Suitability

This service is ideal for any business owner or webmaster that does not completely understand website analytics or log file data. Businesses who are investing in SEO, Pay Per Click, or any form of advertising involving a web address, and who want to know which campaigns are bringing the most traffic will benefit from this package.

Online advertising media such as Pay Per Click, SEO or large online directories like Yell.com have one thing in common; if you don´t closely track your results and monitor their performance, you can very easily spend a lot of money for very little gain.

Summary of work:

• Google Analytic implementation (if required)
• 2 – 4 weeks data gathering (for sites without analytics installed)
• In-depth analysis of data
• Report set-up
• Supply client reports
• Supply recommendations
• Consultation
• Monthly report set-up (for ongoing accounts)

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TOPSEOs

"I therefore view my expenditure with Essio as an investment and definitely not as an overhead."
Ian Dunn – La Bella Bridal, Exeter