John specialises in Search Engine Marketing and Website Data Analysis, his passions and interests are varied and include most things web based. In his spare time John likes to spend his time reading and coaching a junior football team. Follow me on 
This is a question I have often asked myself over the last three or four years. My answer is always the same, if the SEO is ensuring that the website is found for the products, services or information the website offers then surely not.
In this and many cases, I believe, a good SEO will help Google to improve the relevance and therefore quality of the results it presents to users.
Hi John,
You raise some interesting points in this post. On the one hand, I completely agree with you in that there’s nothing wrong with ensuring that relevant web sites appear in SERPs. But increasingly I’m seeing more and more unethical SEO techniques being used to push sites with very little content to the top of Google for particular phrases.
Hopefully with the recent changes to Google’s algorithm we’ll start to see less of these content farms/spam sites.
Best wishes.
Hi SEO in Kent
you may be right however I do see more ethical SEO being used as well and search engine results being improved because of it, as for content I think that’s another discussion all together. For example if your looking to buy something how much content do you need or want to read?
John