John specialises in Search Engine Marketing and Website Data Analysis, his passions and interests are varied and include most things web based. In his spare time John likes to spend his time reading and coaching a junior football team. Follow me on 
As one of our first customers La Bella’s web presence, popularity and success has continued to reach new heights throughout 2009. This has led to us creating a new ecommerce shop on La Bella’s website offering a range of high quality wedding accessories including a selection of fine handcrafted wedding jewellery.
La Bella Bridal is a valued customer of Essio’s and it has been a privilege to watch and help them grow. Having initially struggled to make any impact at all online with their brand new flash website, La Bella’s owners Ian and Josie, approached Essio interested in our SEO Services and Pay Per Click management, with one objective in mind; ‘to get to page one on Google for the search phrase ‘wedding Dresses Exeter’. This initial objective, after thorough research and consultation was then developed to encompass a broad selection of keywords that where both relative to La Bella’s products as well as their location. For example ‘bridal shop Exeter’, ‘mother of the bride Devon’, ‘wedding dresses south west’ etc, we decided to target all relative keywords to ensure a good return on investment for our SEO Level 1.
Page 1 ranking on Google, Yahoo and MSN’s search engines was achieved for all keywords within a three month period at which stage La Bella decided to upgrade to SEO level 2 and target more competitive keywords. With traffic steadily increasing from two hundred visits a month up to over five thousand visits a month La Bella increased the level of SEO to target the highest level national keywords such as ‘mother of the bride’ and ‘wedding dresses’ and to have a full re design carried out by Essio.
Recently Essio achieved high Google rankings for both ‘mother of the bride’ and ‘wedding dresses’ increasing monthly visits to over 15,000 whilst achieving a bounce rate of less than 10%. We felt that in order to fully take advantage of this level of visits and interaction a new strategy was necessary. Through close liaison between our team and La Bella’s owners it was agreed that an online shopping facility offering a range of high quality Wedding Accessories and handmade Wedding Jewellery would offer the ideal service to accompany the clothing range already available.
We are pleased to report that La Bella’s online shop was launched and ready for business on Monday 30th November with an initial selection of quality wedding accessories and jewellery. We aim to have over three hundred products live before Christmas ready for the annual New Year surge in interest from next year’s brides to be. I’d just like to finish by thanking Ian and Josie for their continued faith and loyalty and wish them as much success in 2010 as was achieved in 2009.
Tags: Ecommerce, Web Design, Wedding Website
