John specialises in Search Engine Marketing and Website Data Analysis, his passions and interests are varied and include most things web based. In his spare time John likes to spend his time reading and coaching a junior football team. Follow me on 
By being bold in a difficult financial climate you can increase your businesses market share through Marketing and Brand Promotion. Internet Marketing is a fantastic place to start and is one of the most measurable Marketing Mediums.
It’s difficult to ignore all the talk about recession and the global economic situation regardless of how positive an individual you are. It’s simply in your face whether you open a newspaper, turn on your Television or Radio, or look at the prices of goods on the shelves.
I like to think of myself as a positive person who tries to look on the bright side at all times and when it comes to business and the current financial climate there is definitely a positive side to it, especially for established and financially sound companies.
A Great Opportunity for your Business?
Believe it or not a recession or difficult financial climate offers a great opportunity to increase your market share. Think about it, whilst your competitors are decreasing spending in areas such as adverting and promotion, you should be taking a firm grip on your particular market, increasing marketing and promoting your brand.
What does it articulate to potential customers, about you and your business, if you are out there promoting your brand in a fragile economic climate whilst competitors are burying there heads in the sand?
It certainly articulates confidence, stability and good management and I know where I’d spend my money.
If you are planning to increase your market share through Marketing and Promotion in a difficult financial climate you need to use the right medium. You need a medium that is measurable and that shows you exactly where and how much money you made from each individual ad. One such medium is Internet Marketing and Online Advertising which can be tracked through analytic software which in many cases is free and easy to use. It is possible to view the behaviour of a visitor to your website; you can see which ad brought them to your site, exactly which pages they view whilst on your site, how long they stay on each page and at what stage they exit your site. Using this information to make minor adjustments to pages with high exit rates can dramatically increase your Return on Investment and your profits.
Article originally published: 10th December 2008
