With Malta’s recent growth of their overseas and igaming companies, Essio Marketing Ltd is following this trend and positioning itself in Malta to develop partners of the future. For me personally, this is a dream come true being half Maltese, and opening our first overseas office in my home country.

In the past three months throughout the summer I have been travelling to and fro from Malta, having numerous meeting with senior members of the business community, networking and building good relationships. There is a buzz in Malta at the moment and the business community, whether local or foreign, have a very positive outlook for the future. The senior managers and owners that I met in Malta want to get involved, want to understand the process of internet marketing; which is amazing as this interest and co-operation allows us to be inventive and explore new avenues due to the greater insights we gain from a more in-depth understanding.

One of Essio’s greatest assets, which will benefit us in Malta is that we maintain very good relationships with our current clients/business partners. To accentuate this point we have always had a very good retention of clients, clients who have been with us from when the company started over 2 years ago. Our ability to communicate our ideas, our openness, and our results driven attitude as well as our client relationship are what I foresee being key factors for success in Malta.

One of my business partners and co-founders John Liptrot said “This is amazing news for the company, and for me personally as I was born and bred here in St Helens.  I visited Malta when I was in the Navy fifteen years ago and I loved it, and to now know that our company Essio Marketing Ltd is representing my home town of St Helens in Malta is just amazing. We know it’s going to be hard work, but we’re prepared for that, and we look forward to it.”

Our new office is based in Conception Street, Zurrieq, strategically placed 10 minutes from the Airport and just 20 minutess from the capital Valletta.  Our website will be updated with the office full contact details within the next week and we have a new website being launched primarily for Malta within the next 4-6 weeks.

Our new office manager in Malta, Cheryl Williams is currently preparing seminars that are due to be held in the New Year to introduce our services to the business community. If you require any information regarding the Maltese office or services we provide please email me on: chris.williams@essio-marketing.co.uk or you can email Cheryl directly on cheryl@essio-marketing.co.uk.

By being bold in a difficult financial climate you can increase your businesses market share through Marketing and Brand Promotion. Internet Marketing is a fantastic place to start and is one of the most measurable Marketing Mediums.

It’s difficult to ignore all the talk about recession and the global economic situation regardless of how positive an individual you are. It’s simply in your face whether you open a newspaper, turn on your Television or Radio, or look at the prices of goods on the shelves.

I like to think of myself as a positive person who tries to look on the bright side at all times and when it comes to business and the current financial climate there is definitely a positive side to it, especially for established and financially sound companies.

A Great Opportunity for your Business?

Believe it or not a recession or difficult financial climate offers a great opportunity to increase your market share. Think about it, whilst your competitors are decreasing spending in areas such as adverting and promotion, you should be taking a firm grip on your particular market, increasing marketing and promoting your brand.

What does it articulate to potential customers, about you and your business, if you are out there promoting your brand in a fragile economic climate whilst competitors are burying there heads in the sand?

It certainly articulates confidence, stability and good management and I know where I’d spend my money.

If you are planning to increase your market share through Marketing and Promotion in a difficult financial climate you need to use the right medium. You need a medium that is measurable and that shows you exactly where and how much money you made from each individual ad. One such medium is Internet Marketing and Online Advertising which can be tracked through analytic software which in many cases is free and easy to use. It is possible to view the behaviour of a visitor to your website; you can see which ad brought them to your site, exactly which pages they view whilst on your site, how long they stay on each page and at what stage they exit your site. Using this information to make minor adjustments to pages with high exit rates can dramatically increase your Return on Investment and your profits.

Article originally published: 10th December 2008