Live Sports Bars

We are really excited today at Essio Marketing as it is exactly one month since we announced the impending launch of a new sports bars website. The website www.livesportsbars.tv is scheduled to be launched during the 2010 World Cup in preparation for the new 2010/11 Barclays Premiership.

To coincide with the launch we have been offering for the past month, free trials to sports bars and pubs across the United Kingdom. To our disbelief we have now signed up 331 sports bars for the trial, which is beyond our greatest expectations. Initially we would have been satisfied with just a couple of hundreds, but this has been truly magnificent that so many bars have got behind our idea and been willing to get involved at this early stage.  We have more bars that we are speaking to in the next few weeks and hope that we can carry on this wave and maybe hit 500, or dare I say it 1000 sports bars by the launch date. That would be amazing.

Thanks for all your support and we’re working very hard to provide something really special for both bars and visitors so please pass the word to both bars and sports fans.

Visit www.livesportsbars.tv and please show your support.

Essio Marketing are announcing the up and coming launch of a new live sports bar website and are offering a free 6 month trial to bar owners. For the past 12 months we have been developing a new and exciting website www.livesportsbars.tv, the site is due to be launched, as planned, this summer (2010). A new and exciting website that will provide sports enthusiasts in the UK with the location and features of bars and pubs that are showing televised live sporting events.

Searching for a Live Sports Bar

Whether you’re searching for live premiership games, Rugby Union, League, Golf, or SKY Sports 3D,   LiveSportsBars.TV will locate a sports bar, near to you, that is showing your sporting event. The visitor will be able to enter their team, event or sport, and enter their postcode or town, and will then be provided with a selection of sports bars that fit their search requirements.

The Live Sports Bars Profile Page

Once the visitor has been provided with a choice of live sports bars, they can then click through to each sports bars profile to learn more, for instance, do they serve food are kids allowed and even the kind of atmosphere they can expect.

Each live sports bar will have its own dedicated page where users can find a televised fixture list for that pub or bar. These have either been chosen by default in the case of SKY Sports or by selection to include terrestrial TV such as the FA Cup, Wimbledon and the World Cup.

Once the visitor is satisfied that they have found a bar that is screening their event they can then use the map provided to find the best route. Simple but very effective!

Keep Your Regulars up to Date with Your Live Sporting Events

How often do you call all the local pubs, which are often engaged as everyone else has the same idea, and asked ‘Are you showing tonight’s game?’ Well not anymore, because now all you have to do is visit LiveSportsBars.Tv which will have an individual web page for every sports bar registered. Each bar will have the

Free 6 Month Trial - No Obligations

ability to control the information shown which includes a section to show their own sporting schedules. Your own customers can bookmark the page and visit whenever they need updating about upcoming sporting events.

Free Trial Listing for Two Bars in Every City within the UK – Be Quick

To get the ball rolling and to raise interest, we are offering a ‘free trial listings’ for the first two sports bars in every city and 1 free trial listing for the first sports bar in every town to apply. For the benefit of London we have broken this city into its respective towns ie Clapham, Wimbledon etc. so there is room for over 200 free lsitings for sports bars in London. Please be quick as these free listings we suspect are going to go very quickly.

Why are we giving away Free Listings?

Simple, the reason is that this site’s functionality is essential to the visitor, and then the sports bar in this order. When Live Sport Bars .TV is launched we need the site to provide visitors with a result whenever they search for an event or bar. To achieve this we will give away free trial listings to the first bars in every city and town within the United Kingdom and Northern Ireland for six months.

First Two Bars In Every City To Sign Up - Free 6 Month Trial

What’s The Catch?  There’s Always a Catch

There’s no catch it’s a straight trade off, we get a functional website from launch and the bar gets a free search engine optimised web page. I should also mention that any pub or bar that signs up for the free trial waivers the set up and registration fee mentioned below, as a gesture of good will from us to say thank you for taking the time to get involved at this early stage.

What Will the Cost be to Bars Who Miss the Free Trial Listing?

This site has been designed for functionality and to maintain user experience we have created a pricing structure that will encourage every bar in the UK to get involved. At these prices we expect bars that don’t even show SKY Sports or the foreign satellite channels to be enthusiastic about signing up.

One Off Set Up Fee of only £49.99+VAT

Subscription Fee: £9.99 + VAT per month    (OR)

Subscription Fee: £99.99 + VAT Per Year

First Bar In Every Town To Contact Us - Free 6 Month Trial

Why Is It So Cheap To Register As A Bar Owner?

It’s not cheap; it’s a reasonable price for every bar in the country. We’re aware as much as anyone about the increase in the price of a “pint”, and the costs incurred to show these live events in local bars and pubs around the country. we also appreciate just how much people enjoy going to the pub to watch a live sporting event. We have kept the price low as we want to encourage every single sports bar throughout the UK and Northern Ireland to come on board.

On a final point, please spread the word to pub owners and sports enthusiasts around the country that www.LiveSportsBars.Tv is launching in the summer. If you’re a webmaster of a sports themed site, please link to us and give us some juice. it would be greatly appreciated.

I will keep updating this blog entry to keep things simple and will do an update at the end of each week to keep you informed of the free trials that have been taken and in which town and city. If you own, or manage a sports bar that televises live games and your area is not on the list below, then why not take advantage of a free six month trial. No obligations, no commitments, just an enthusiasm for live sport.

If you want to ask any questions about the free listing or about the www.livesportsbars.tv please comment below or email me on chris.williams@essio-marketing.co.uk.

We last updated: 3rd June 2010

Free Trials Taken = 412

The towns/cities that we have allocated free trials to sports bars and pubs are shown below.

Fingers crossed folks, we may be looking at hitting the 500 marker before launch date…..we’re excited and appreciative of the continued support that everyone is showing us. Keep passing the message on and thanks again.

]]> http://www.essio-marketing.co.uk/essio-news/26/04/2010/free-listings-live-sports-bars-website-launch/feed/ 5 http://www.essio-marketing.co.uk/essio-news/03/03/2010/hypnotherapy-website-launch/ http://www.essio-marketing.co.uk/essio-news/03/03/2010/hypnotherapy-website-launch/#comments Wed, 03 Mar 2010 22:09:57 +0000 John Liptrot http://www.essio-marketing.co.uk/essio-news/?p=465 We are delighted to report yet another happy customer to add to our growing portfolio after launching Kate Stevenson-Black’s St Helens Hypnotherapy website earlier this week.

Kate has decided to take the plunge and start her own ‘Hypnotherapy Clinic ‘in the fabulous location of Rainford close to both St Helens and Wigan. Kate will be offering a range of therapies including Adult and Child Hypnosis, Past Life Therapy and Parapsychology. These therapies are designed to help everything from increasing self esteem and confidence through to resolving unwanted habits, fears and phobias.

Essio would like to offer Kate the very best of fortune and success in her new venture and thank Kate once again for choosing Essio Marketing for her Web Design and Online Marketing requirements.

Getting your website seen is undoubtedly the most crucial part of having a business website online. If you intend on doing a lot of hard marketing and intend to gain traffic in the short and long term solely by these methods and links from other websites, then you can just concentrate on getting your website looking and functioning the way that you desire.

However, if you are someone that wants to make the most of the online traffic that is available, then there are a few boxes that need to be ticked. Most importantly, can your website be found and read by the search engines? Many websites have features in place that can reduce your website’s visibility or, in some cases, eliminate its visibility altogether.

The first thing to consider is what words or phrases should bring searchers to your website; these words are your ‘keywords’. Carry out thorough keyword research before making any changes to your website the following article will help you to choose keywords with commercial value to your business; Target Keywords with Commercial Value. Once you are happy with the chosen keywords ensure that they appear in important sections of your website such as;

Meta Tags
Whilst viewing your website, click view from the browser menu then view ‘Page Source’, you should find Meta Tags located between the HEADER tags (). These are the primary points for search engines to read and establish a page’s readability and contents value to its users.

Robots
The ‘robots’ Meta Tags can instruct the search engines whether or not to read the content. If this Tag does not exist within the website code, then the default ‘index and follow’ applies. If this Tag is present with content such as “no index” or “no follow”, then this particular page will restrict search engines ability to view and index your content.

Title
This is not an actual Meta Tag, but is closely associated and so is treated like one by many designers and internet marketers. The title, located between the TITLE Tags (), will appear within the tab of the webpage when opened. The title is easily edited, but some companies choose to just fill these with words such as “home page” or “about us”, which is not very descriptive to the search engines, and can increase the difficulty in getting your website promoted through the search results. A better option is to use words or phrases relating to your website i.e. keywords that you wish to be found for on search engines. Ensure that the keywords are both relevant to your content and that they also appear in your content; this will help you to rank higher for relative keywords on search engines.

Description
The description tag (“description”) works on two fronts. Firstly it is used for the search engines to better understand the content of a page; secondly it is used as the paragraph which will be displayed in the search results. A lot of thought needs to be put into this section, firstly, to ensure that is it descriptive as well as inviting to visitors to increase the clicks through to your website.

Flash versus XHTML

Flash can not exist on a website without HTML or XHTML, so there is not an actual Flash-only choice. However with websites primarily using flash for a website, the content can be unreadable and so will not do well when trying to rank in the search engines. There are tools available that allow you to see what the search engines see, a good and free tool to use is Yellowpipe Lynx Viewer which can be downloaded at Yellowpipe Lynx Viewer.

It is recommended to have an XHTML site that has small sections of flash content embedded. This allows you to benefit from the visual appeal of flash but benefit from optimised content from the XHTML to increase the traffic to your website.

Within an XHTML website, there any many factors that attribute a readable site, such as limited or no use of tables and inline frames (iframes). This does get technical and can become very complicated. In its simplicity the less code-to-content ratio, the better; but it is advisable to contact a professional SEO Company/designer to establish the quality of the website code.

Up early in the morning and staggering towards the front door, as the first light of the day was cast over Liverpool, getting excited about the event as I got dressed and put on my Santa suit. What an ominous feeling it is to walk towards the city centre and see Santa’s multiplying the closer I got to the starting line.

What felt like a bitterly cold morning did not stop the festive spirit from touching all those running and supporting. It was a delight to see not just runners supporting a good cause, but dogs in their Santa gear and families running in teams.

Waiting at the starting line behind a few thousand other Santa’s, everyone was waddling towards the line like penguins, anxious to get started. Running round the streets of Liverpool amidst thousands of other Santa’s was surreal to say the least, but an amazing sight at the top of the over-pass. Take a look at some Santa Dash Liverpool 2009 pictures here.

The event was nothing short of inspiring, and a great way to bring Christmas alive as we count down the final days before we all get to open the presents from under the tree. I for one intend to be at the next Santa Dash and highly recommend taking part next year, whether you are a skilled runner or just want to raise money for charity, it’s definitely not to be missed.

I would like to finish with a BIG THANK YOU to everyone who sponsored me and gave their support, you have all helped to make this year’s Christmas better for children that need it.

Merry Christmas!

La Bella Bridal is a valued customer of Essio’s and it has been a privilege to watch and help them grow. Having initially struggled to make any impact at all online with their brand new flash website, La Bella’s owners Ian and Josie, approached Essio interested in our SEO Services and Pay Per Click management, with one objective in mind; ‘to get to page one on Google for the search phrase ‘wedding Dresses Exeter’.  This initial objective, after thorough research and consultation was then developed to encompass a broad selection of keywords that where both relative to La Bella’s products as well as their location. For example ‘bridal shop Exeter’, ‘mother of the bride Devon’, ‘wedding dresses south west’ etc, we decided to target all relative keywords to ensure a good return on investment for our SEO Level 1.

Page 1 ranking on Google, Yahoo and MSN’s search engines was achieved for all keywords within a three month period at which stage La Bella decided to upgrade to SEO level 2 and target more competitive keywords. With traffic steadily increasing from two hundred visits a month up to over five thousand visits a month La Bella increased the level of SEO to target the highest level national keywords such as ‘mother of the bride’ and ‘wedding dresses’ and to have a full re design carried out by Essio.

Recently Essio achieved high Google rankings for both ‘mother of the bride’ and ‘wedding dresses’ increasing monthly visits to over 15,000 whilst achieving a bounce rate of less than 10%. We felt that in order to fully take advantage of this level of visits and interaction a new strategy was necessary. Through close liaison between our team and La Bella’s owners it was agreed that an online shopping facility offering a range of high quality Wedding Accessories and handmade Wedding Jewellery would offer the ideal service to accompany the clothing range already available.

We are pleased to report that La Bella’s online shop was launched and ready for business on Monday 30^th November with an initial selection of quality wedding accessories and jewellery. We aim to have over three hundred products live before Christmas ready for the annual New Year surge in interest from next year’s brides to be. I’d just like to finish by thanking Ian and Josie for their continued faith and loyalty and wish them as much success in 2010 as was achieved in 2009.

Our very own web developer and ‘Good Samaritan’ Paul Winter has been training in preparation for the past 6 months to ready himself for this run.

You may chuckle under your breath, but the relentless training that Paul has put his body through makes us all very proud at Essio. 6am runs, dietary changes, co-habiting restrictions and mental suffering are all part of the requirements needed for this particular physical chase.  Paul has recently received his running number, and at 1368 out of 2000 it places him right in the middle of the pack. This is not somewhere Paul is used to being, this close to the front runners, but in itself a marvellous achievement.

Paul is running for charity on behalf of ‘CASH FOR KIDS” on the 6th December in Liverpool and we all wish him the best of luck.

Chris

2009 has been an exciting time for Essio, and to emphasise this exciting period we have been honoured again with an award by TOPSEO’s. We feel obliged to high light this information with our current and potential clients, as a reassurance of our continued efforts and recognition.

Here is the press cutting we proudly received this month.

TOPSEO’s identifies Essio Marketing Ltd of St Helens, Merseyside as One of the Top 3 Reputation Management Firms for the Month of November 2009

Essio Marketing is named a Top reputation management firm in the month of November 2009 by topseos.

Essio Marketing has secured the 3rd rank on this month’s list of the Top 5 reputation management firms. The monthly rankings list published by topseos is a guide to the cream of the crop internet marketing vendors in the industry.

“Essio Marketing Ltd is honored by this recognition from topseos and we will continue to work hard to maintain and go beyond this position that we have secured”, said Co-Founders Chris Williams, Paul Winter, and John Liptrot.

Essio Marketing Ltd is included in this list for its consistent performance and the superior services rendered to its clients.

topseos seeks out the leading firms in the industry through a rigorous evaluation criteria that includes:

• Competitive advantage
• Superior services and pricing
• Customer and technical support
• Response to client problems
• Innovations that set it apart from the competition
• Overall efficiency
• Overall performance

As part of the evaluation process, clients of Essio Marketing Ltd are asked to give feedback on general and project specific questions such as:

• Rate your overall experience.
• What type of needs analysis was conducted before work initiated?
• How were your organizational goals aligned with the reputation management activities?
• What activities are put into place to enhance your online relations?
• How are reputation management activities reported and documented?

“The whole industry looks to us to identify reliable and accurate benchmarks and Essio Marketing Ltd has proven by its performance that they deserve to be on this coveted list”, shared Jeev Trika, Partner at topseos.

For more information about Essio Marketing please visit www.essio-marketing.co.uk

About topseos

Since its introduction in 2002, topseos has been identified as an independent authority on vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click management tools. In addition, topseos connects thousands of businesses each year that are looking for internet marketing services with those who provide it.

With dedicated online presence in the US, UK, Canada and Australia, topseos continues to make a global impact in the internet marketing arena.

Jeev Trika
847-329-1159
service@topseos.com
www.topseos.com

Taking on the world – social websites are coming together in the virtual world to make major changes in the real world. We have seen it recently on youTube (Raise Your Voice), and apparently now it’s Facebooks turn.

Facebook have teamed up with the Persuasive Technology Lab at Stanford University to launch a project aimed at “promoting world peace by building technology that helps people better understand each other”. The Peace on Facebook page currently displays interesting statistics on geographical, religious and political connections between countries. Interesting as this concept is, the page lacks in any information on what’s happening, how to keep updated or how to get involved.

While I am all for world peace, the big question is “is it possible?” for which Facebook also attempts to answer this question with a chart indicating the percentages who believe it is possible. Unsurprisingly, the US is at the bottom with an average of 9.5% of the population in belief, while Colombia lead the way with 35.01% of their population being believers. Apparently, US citizens know their international relations pretty well.

A brilliantly crafted video that combines conspiracy theory, and satire.

Hope you enjoyed the video.

Chris.