By being bold in a difficult financial climate you can increase your businesses market share through Marketing and Brand Promotion. Internet Marketing is a fantastic place to start and is one of the most measurable Marketing Mediums.

It’s difficult to ignore all the talk about recession and the global economic situation regardless of how positive an individual you are. It’s simply in your face whether you open a newspaper, turn on your Television or Radio, or look at the prices of goods on the shelves.

I like to think of myself as a positive person who tries to look on the bright side at all times and when it comes to business and the current financial climate there is definitely a positive side to it, especially for established and financially sound companies.

A Great Opportunity for your Business?

Believe it or not a recession or difficult financial climate offers a great opportunity to increase your market share. Think about it, whilst your competitors are decreasing spending in areas such as adverting and promotion, you should be taking a firm grip on your particular market, increasing marketing and promoting your brand.

What does it articulate to potential customers, about you and your business, if you are out there promoting your brand in a fragile economic climate whilst competitors are burying there heads in the sand?

It certainly articulates confidence, stability and good management and I know where I’d spend my money.

If you are planning to increase your market share through Marketing and Promotion in a difficult financial climate you need to use the right medium. You need a medium that is measurable and that shows you exactly where and how much money you made from each individual ad. One such medium is Internet Marketing and Online Advertising which can be tracked through analytic software which in many cases is free and easy to use. It is possible to view the behaviour of a visitor to your website; you can see which ad brought them to your site, exactly which pages they view whilst on your site, how long they stay on each page and at what stage they exit your site. Using this information to make minor adjustments to pages with high exit rates can dramatically increase your Return on Investment and your profits.

Article originally published: 10th December 2008

The Internet is a great source of business, but far too many businesses are distracted by the need to attract greater “traffic”. Business owners can be impatient and want immediate results, unethical companies spot this weakness or naivety when selling Search Engine Optimisation (SEO). The SEO provider may promise high levels of traffic, but if those high volumes of traffic do not have a demand for what your business has to offer, then the result is a low conversion rate and unhappy web users. If you’re considering SEO for your company, please consider these 3 simple tips:

Confidence in your product your website & your level of service

There is obviously a potential market for your product, that’s why you’re in business. There are customers searching for the product or service you are provide. Your website is an extension of your business, and in many cases it is the first impression of your business that a potential customer receives, treat it that way.

An Ethical & Patient Approach to SEO

The results may well take longer, but results are what you will get. SEO isn’t a “get rich quick” scheme; it can take time, needs to be constantly analysed, and your approach must stay flexible. What works today doesn’t necessarily work tomorrow, be ahead of the competition by understanding and predicting the advancements in technology and changes to search engines. Irrespective of the changes in the way search engines provide results to web users’, if your SEO campaign is based on attracting the right traffic for your business services and products, and not distracting the wrong traffic, then despite changes in the search engine’s methods, your campaign will be successful long-term.

An element of educated guess work is involved

The search engines such as Google, MSN, and Yahoo are profit orientated businesses. They don’t tell us everything in regards to how their search engines work, why should they? For this reason, a lot of the basic services that a good SEO company provide in its approach can be emulated by other SEO companies. However, it’s the attention to detail, and the ‘educated guess’ work that makes a good SEO company great.

Your website should have a purpose, and that purpose should always be to assist directly or indirectly with your business revenue long term.

To summarise it is far better to have a few hundred visitors who are looking for your product or services, than to have thousands that are looking for something else. Ensure that your website presents your company in the right light, follow these common sense rules and your pocket will benefit.

Traffic is for vanity and conversion is for sanity!

Good luck and success.

Article original publish date: 1st November 2008