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Sports Bars Website Signs Up 331 Pubs in First Month

Chris Williams — Wed, 26 May 2010 16:56:23 +0000

Live Sports Bars

We are really excited today at Essio Marketing as it is exactly one month since we announced the impending launch of a new sports bars website. The website www.livesportsbars.tv is scheduled to be launched during the 2010 World Cup in preparation for the new 2010/11 Barclays Premiership.

To coincide with the launch we have been offering for the past month, free trials to sports bars and pubs across the United Kingdom. To our disbelief we have now signed up 331 sports bars for the trial, which is beyond our greatest expectations. Initially we would have been satisfied with just a couple of hundreds, but this has been truly magnificent that so many bars have got behind our idea and been willing to get involved at this early stage. We have more bars that we are speaking to in the next few weeks and hope that we can carry on this wave and maybe hit 500, or dare I say it 1000 sports bars by the launch date. That would be amazing.

Thanks for all your support and we’re working very hard to provide something really special for both bars and visitors so please pass the word to both bars and sports fans.

Visit www.livesportsbars.tv and please show your support.

New Live Sports Bars Website Offers Free 6 Month Trial

Chris Williams — Mon, 26 Apr 2010 13:47:55 +0000

Essio Marketing are announcing the up and coming launch of a new live sports bar website and are offering a free 6 month trial to bar owners. For the past 12 months we have been developing a new and exciting website www.livesportsbars.tv, the site is due to be launched, as planned, this summer (2010). A new and exciting website that will provide sports enthusiasts in the UK with the location and features of bars and pubs that are showing televised live sporting events.

Searching for a Live Sports Bar

Whether you’re searching for live premiership games, Rugby Union, League, Golf, or SKY Sports 3D, LiveSportsBars.TV will locate a sports bar, near to you, that is showing your sporting event. The visitor will be able to enter their team, event or sport, and enter their postcode or town, and will then be provided with a selection of sports bars that fit their search requirements.

The Live Sports Bars Profile Page

Once the visitor has been provided with a choice of live sports bars, they can then click through to each sports bars profile to learn more, for instance, do they serve food are kids allowed and even the kind of atmosphere they can expect.

Each live sports bar will have its own dedicated page where users can find a televised fixture list for that pub or bar. These have either been chosen by default in the case of SKY Sports or by selection to include terrestrial TV such as the FA Cup, Wimbledon and the World Cup.

Once the visitor is satisfied that they have found a bar that is screening their event they can then use the map provided to find the best route. Simple but very effective!

Keep Your Regulars up to Date with Your Live Sporting Events

How often do you call all the local pubs, which are often engaged as everyone else has the same idea, and asked ‘Are you showing tonight’s game?’ Well not anymore, because now all you have to do is visit LiveSportsBars .Tv which will have an individual web page for every sports bar registered. Each bar will have the

Free 6 Month Trial - No Obligations

ability to control the information shown which includes a section to show their own sporting schedules. Your own customers can bookmark the page and visit whenever they need updating about upcoming sporting events.

Free Trial Listing for Two Bars in Every City within the UK – Be Quick

To get the ball rolling and to raise interest, we are offering a ‘free trial listings’ for the first two sports bars in every city and 1 free trial listing for the first sports bar in every town to apply. For the benefit of London we have broken this city into its respective towns ie Clapham, Wimbledon etc. so there is room for over 200 free lsitings for sports bars in London. Please be quick as these free listings we suspect are going to go very quickly.

Why are we giving away Free Listings?

Simple, the reason is that this site’s functionality is essential to the visitor, and then the sports bar in this order. When Live Sport Bars .TV is launched we need the site to provide visitors with a result whenever they search for an event or bar. To achieve this we will give away free trial listings to the first bars in every city and town within the United Kingdom and Northern Ireland for six months.

First Two Bars In Every City To Sign Up - Free 6 Month Trial

What’s The Catch? There’s Always a Catch

There’s no catch it’s a straight trade off, we get a functional website from launch and the bar gets a free search engine optimised web page. I should also mention that any pub or bar that signs up for the free trial waivers the set up and registration fee mentioned below, as a gesture of good will from us to say thank you for taking the time to get involved at this early stage.

What Will the Cost be to Bars Who Miss the Free Trial Listing?

This site has been designed for functionality and to maintain user experience we have created a pricing structure that will encourage every bar in the UK to get involved. At these prices we expect bars that don’t even show SKY Sports or the foreign satellite channels to be enthusiastic about signing up.

One Off Set Up Fee of only £49.99+VAT

Subscription Fee: £9.99 + VAT per month (OR)

Subscription Fee: £99.99 + VAT Per Year

First Bar In Every Town To Contact Us - Free 6 Month Trial

Why Is It So Cheap To Register As A Bar Owner?

It’s not cheap; it’s a reasonable price for every bar in the country. We’re aware as much as anyone about the increase in the price of a “pint”, and the costs incurred to show these live events in local bars and pubs around the country. we also appreciate just how much people enjoy going to the pub to watch a live sporting event. We have kept the price low as we want to encourage every single sports bar throughout the UK and Northern Ireland to come on board.

On a final point, please spread the word to pub owners and sports enthusiasts around the country that www.LiveSportsBars.Tv is launching in the summer. If you’re a webmaster of a sports themed site, please link to us and give us some juice. it would be greatly appreciated.

I will keep updating this blog entry to keep things simple and will do an update at the end of each week to keep you informed of the free trials that have been taken and in which town and city. If you own, or manage a sports bar that televises live games and your area is not on the list below, then why not take advantage of a free six month trial. No obligations, no commitments, just an enthusiasm for live sport.

Last Updated: 26th May 2010

Free Trials Taken = 412

The towns/cities that we have allocated free trials to sports bars and pubs are shown below. It can be presumed that each area has 1 sports bar allocated unless stated otherwise.

If you want to ask any questions about the free listing or about the www.livesportsbars.tv please comment below or email me on chris.williams@essio-marketing.co.uk.

We last updated: 3rd June 2010

Free Trials Taken = 412

The towns/cities that we have allocated free trials to sports bars and pubs are shown below.

Fingers crossed folks, we may be looking at hitting the 500 marker before launch date…..we’re excited and appreciative of the continued support that everyone is showing us. Keep passing the message on and thanks again.

St Helens Web Designs that can be found

Paul — Wed, 03 Mar 2010 21:24:22 +0000

With the growing number of Internet users, globally and here in St Helens, it is important that your business website can be found by the search engines, as these are the prominent source for users to gather content and visit websites. Although there are many good website designers in St Helens, it is important that you choose a designer that can get your business website found and placed properly by the search engines.

Getting your website seen is undoubtedly the most crucial part of having a business website online. If you intend on doing a lot of hard marketing and intend to gain traffic in the short and long term solely by these methods and links from other websites, then you can just concentrate on getting your website looking and functioning the way that you desire.

However, if you are someone that wants to make the most of the online traffic that is available, then there are a few boxes that need to be ticked. Most importantly, can your website be found and read by the search engines? Many websites have features in place that can reduce your website’s visibility or, in some cases, eliminate its visibility altogether.

The first thing to consider is what words or phrases should bring searchers to your website; these words are your ‘keywords’. Carry out thorough keyword research before making any changes to your website the following article will help you to choose keywords with commercial value to your business; Target Keywords with Commercial Value. Once you are happy with the chosen keywords ensure that they appear in important sections of your website such as;

Meta Tags
Whilst viewing your website, click view from the browser menu then view ‘Page Source’, you should find Meta Tags located between the HEADER tags (). These are the primary points for search engines to read and establish a page’s readability and contents value to its users.

Robots
The ‘robots’ Meta Tags can instruct the search engines whether or not to read the content. If this Tag does not exist within the website code, then the default ‘index and follow’ applies. If this Tag is present with content such as “no index” or “no follow”, then this particular page will restrict search engines ability to view and index your content.

Title
This is not an actual Meta Tag, but is closely associated and so is treated like one by many designers and internet marketers. The title, located between the TITLE Tags (), will appear within the tab of the webpage when opened. The title is easily edited, but some companies choose to just fill these with words such as “home page” or “about us”, which is not very descriptive to the search engines, and can increase the difficulty in getting your website promoted through the search results. A better option is to use words or phrases relating to your website i.e. keywords that you wish to be found for on search engines. Ensure that the keywords are both relevant to your content and that they also appear in your content; this will help you to rank higher for relative keywords on search engines.

Description
The description tag (“description”) works on two fronts. Firstly it is used for the search engines to better understand the content of a page; secondly it is used as the paragraph which will be displayed in the search results. A lot of thought needs to be put into this section, firstly, to ensure that is it descriptive as well as inviting to visitors to increase the clicks through to your website.

Flash versus XHTML

Flash can not exist on a website without HTML or XHTML, so there is not an actual Flash-only choice. However with websites primarily using flash for a website, the content can be unreadable and so will not do well when trying to rank in the search engines. There are tools available that allow you to see what the search engines see, a good and free tool to use is Yellowpipe Lynx Viewer which can be downloaded at Yellowpipe Lynx Viewer.

It is recommended to have an XHTML site that has small sections of flash content embedded. This allows you to benefit from the visual appeal of flash but benefit from optimised content from the XHTML to increase the traffic to your website.

Within an XHTML website, there any many factors that attribute a readable site, such as limited or no use of tables and inline frames (iframes). This does get technical and can become very complicated. In its simplicity the less code-to-content ratio, the better; but it is advisable to contact a professional SEO Company/designer to establish the quality of the website code.

Are Keyword META Tags Dead – Officially I Mean?

Chris Williams — Wed, 30 Sep 2009 10:53:48 +0000

It’s official at long last. Mat Cutts the Google engineer and spokesman has come out to dispel the myths behind the Meta Keywords and the seo affect on your websites rankings. I don’t want to jump on his band wagon, so here’s the video straight from the horse’s mouth launched on 21st September 2009.

Click here to view the embedded video.

This the youtube post, but if you’re still not convinced you can check it our here at Official Google Webmaster Central if you want it super official.

Thanks Matt, rather than spending time explaining this to people, I will now be directing them to you.

Traffic For Vanity, Conversion For Sanity

Chris Williams — Mon, 14 Sep 2009 12:27:54 +0000

It is crucial that you research your keywords to ensure empathy with your customers; your customers are fickle and will not tolerate being enticed by irrelevant content. If your content represents your products or services you may indeed find that you receive fewer visitors, however you will at least attract web users that are specifically looking for what your business has to offer. In return, your conversion rate will be much higher and you will gain many more repeat visitors due to this honest and ethical approach.

The Internet is a great source of business, but far too many businesses are distracted by the need to attract greater “traffic”. Business owners can be impatient and want immediate results, unethical companies spot this weakness or naivety when selling Search Engine Optimisation (SEO). The SEO provider may promise high levels of traffic, but if those high volumes of traffic do not have a demand for what your business has to offer, then the result is a low conversion rate and unhappy web users. If you’re considering SEO for your company, please consider these 3 simple tips:

Confidence in your product your website & your level of service

There is obviously a potential market for your product, that’s why you’re in business. There are customers searching for the product or service you are provide. Your website is an extension of your business, and in many cases it is the first impression of your business that a potential customer receives, treat it that way.

An Ethical & Patient Approach to SEO

The results may well take longer, but results are what you will get. SEO isn’t a “get rich quick” scheme; it can take time, needs to be constantly analysed, and your approach must stay flexible. What works today doesn’t necessarily work tomorrow, be ahead of the competition by understanding and predicting the advancements in technology and changes to search engines. Irrespective of the changes in the way search engines provide results to web users’, if your SEO campaign is based on attracting the right traffic for your business services and products, and not distracting the wrong traffic, then despite changes in the search engine’s methods, your campaign will be successful long-term.

An element of educated guess work is involved

The search engines such as Google, MSN, and Yahoo are profit orientated businesses. They don’t tell us everything in regards to how their search engines work, why should they? For this reason, a lot of the basic services that a good SEO company provide in its approach can be emulated by other SEO companies. However, it’s the attention to detail, and the ‘educated guess’ work that makes a good SEO company great.

Your website should have a purpose, and that purpose should always be to assist directly or indirectly with your business revenue long term.

To summarise it is far better to have a few hundred visitors who are looking for your product or services, than to have thousands that are looking for something else. Ensure that your website presents your company in the right light, follow these common sense rules and your pocket will benefit.

Traffic is for vanity and conversion is for sanity!

Good luck and success.

Article original publish date: 1st November 2008