Flexible, instant control

Pay Per Click is the quickest of all the online marketing methods of achieving traffic. Whatever budget you choose can be tightly controlled, you only pay when you ad is clicked. It allows you to make multiple daily changes to your campaign and creates a platform for creating traffic by laser targeting relevant keywords. The keywords you choose can be targeted to local, national or global users.

Achieve Instant Results with PPC

Pay per Click is an excellent way of generating traffic quickly with almost instantaneous results. Like most forms of advertising, there are advantages and disadvantages to choosing PPC and fully understanding networks such as Googles Adwords is essential. If your PPC management is not efficient, you could easily waste your budget with very little gain.

At Essio Marketing, we make sure your funds are used in a cost-effective manner to ensure a high-performing online advertising campaign.

Our Pay Per Click Setup and Service Includes :

Feasibility Study - Can your business succeed with PPC?

The fact is most business models can succeed with Pay Per Click Management, but no all of them. To eliminate those that can’t, we carry out a feasibility study to determine probable success. This may also include recommendations to improve website conversion rates.

Consultation regarding Advertising Goals

An initial consultation is required to assess your business goals and to familiarise ourselves with your business. This can be done over the phone, by e-mail or face to face: which ever satisfies your time restraints.

Consultation regarding Advertising Budget

How much do you want to invest? What are the estimated costs per click? Your Pay Per Click budget is controllable by day, week, or month. The budget is set by you, and the management is left to us.

Analytics Setup

Most business websites will have some form of analytics set up. If not, we can do this on your behalf. This is a must to monitor visitor behaviour, and ascertain campaign performance. There are a variety of free analytic software’s available and for the more complex campaigns we can offer an advanced analytics service.

Keyword Research and Keyword Mining

The correct keyword selection is the driving factor in any successful campaign. Carefully choose and manage your keywords and you will succeed. Once we have identified relevant keywords, we then monitor their performance and adjust your campaign accordingly to achieve maximum ROI.

Campaign and Ad Groups Set-up

After the keywords are identified, we will set up all the campaigns and ad groups for your keywords. This may consist of geographic targeting, or similar groupings. This helps us assess profitability, conversions, and effective management of your budget. It also allows us to achieve the best quality scores for your keywords, thus keeping your click costs to a minimum.

Multi-ad Copywriting & Rotation

Like any ad campaign, copywriting adverts is a specialist business; for example, if the adverts are too general you will achieve high click through rates but low conversion. On the other hand if the adverts too specific you won’t receive enough clicks. By using our proven methods to write attractive and focused ad copies, we can ensure the best possible results.

Additional Services Included:

Website Traffic Analysis
On-going Campaign Reports

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