The basic involvement plan is for companies looking to gain a campaign that is built based on the professional opinions of your Essio Marketing Manager. Simply put, this is a “we pay, you get on and do it” approach.

Your involvement: BLUE

• Step 1: Initial Consultation

The initial consultation can be over the phone, at your offices, at our offices, or even by email; it’s up to you. In this consultation we will familiarise ourselves with your business and get all the information we need to launch your campaign. This consultation is to establish your marketing needs and goals, so that we can develop the best and most suited Pay Per Click (PPC) strategy for your business.

• Step 2: Market Evaluation

After your initial consultation we will present you with your market evaluation, outlining estimated impressions, and click costs, etc. This can be used for your evaluation and approval or to present to a board of Directors.

• Step 3: Deep Keyword Research

This is getting into the nitty gritty, where we research your market further to find all the most suitable and cost effective keywords to get your company noticed, with the minimal expenditure per advert, (or ´adspend´).

• Step 4: Keyword Evaluation

At this point we will present you with your keywords evaluation, which just needs your consent that all words used are relevant to your business and services.

• Step 5: Campaign and Ad Copy Writing

With the keywords chosen, we will then separate them into campaigns and ad groups and begin to write an effective ad copy to benefit your keywords.

• Step 6: Ad Copy Evaluation

Your ad copy evaluation with become available for you to view. Again, any sections that you are not happy with can be edited at this stage, before approval.

• Step 7: Adwords and Analytics

After your approval of the ad copy, we will set up the Adwords accounts and website analytics, (if not already present). The analytics shows us visitor behaviour and can show specific information to each individual campaign, ad group or keyword.

• Step 8: Monitor and Tweaking

For the first month we will regularly monitor, tweak, and improve your campaign to ensure maximum results.

• Step 9: Monthly Reports

We understand that you want scalable results of your campaign. For this, we provide a monthly report detailing: your budget spend; ad appearance; searches; website visitors; etc.

• Step 10: PPC Management

We will keep your campaign ahead of the competition, with our continued Pay Per Click management services. This includes constantly monitoring ad performance; building and editing ads; varying keywords and keyword phrases; adjusting bids and bid times; and tracking goal conversions and click through rates. Collectivly these services maximise your campaign´s ability and pushes them to their full potential.

The thorough involvement plan is for companies wanting maximum involvement in their campaign, confirming satisfaction with every stage before implementation and advising the launch on your command.

Your involvement: BLUE

• Step 1: Initial Consultation

The initial consultation can be over the phone, at your offices, at our offices, or even by email, it’s up to you.

• Step 2: Market Evaluation

After your initial consultation we will present you with your market evaluation, outlining estimated impressions, and click costs, etc. This can be used for your evaluation and approval or to present to a board of Directors.

• Step 3: Your Approval

Once you have received your market evaluation, we can remove and edit sections that you are not satisfied with. You are then free to give your approval when you are happy with the result.

• Step 4: Deep Keyword Research

This is where we get into the nitty gritty. We research your market further to find all the best places to get your company noticed, with the minimal adspend.

• Step 5: Keyword Evaluation

At this point we will present you with your keywords evaluation, which just needs your consent that all words used are relevant to your business and services.

• Step 6: Your Approval

Once you have received your keyword evaluation, we will remove any keywords or phrases you do not consider relevant to your business or services. You are then free to give your approval when you are happy with the result.

• Step 5: Campaign and Ad Copy Writing

With the keywords chosen, we will then separate them into campaigns and ad groups and begin to write an effective ad copy to benefit your keywords.

• Step 6: Ad Copy Evaluation

Your ad copy evaluation with become available for you to view. Again, any sections that you are not happy with can be edited at this stage, before approval.

• Step 7: Adwords and Analytics

After you approval of the Ad Copy, we will then set up the Adwords accounts and website analytics, (if not already present). This gives us the ability to give you accurate results from your PPC campaign.

• Step 8: Adwords Launch

On your command, we will then launch your Adwords, giving you knowledge of the start of your campaign.

• Step 9: Monitor and Tweaking

For the first month we monitor, tweak, improve your campaign ensure maximum results.

• Step 10: Monthly Reports

We understand that you want scalable results of your campaign, for your company losses and benefits. For this we provide a monthly report detailing: your budget spend; ad appearance; searches; website visitors.

• Step 11: PPC Management

We will keep your campaign ahead of the competition, with our continued Pay Per Click management services. This includes constantly monitoring ad performance; building and editing ads; varying keywords and keyword phrases; adjusting bids and bid times; and tracking goal conversions and click through rates. Collectively, these services maximise your campaigns ability and pushes them to their full potential.