Pay Per Click is the quickest of all the online marketing methods of achieving traffic. Whatever budget you choose can be tightly controlled, you only pay when you ad is clicked. It allows you to make multiple daily changes to your campaign and creates a platform for creating traffic by laser targeting relevant keywords. The keywords you choose can be targeted to local, national or global users.
Pay per Click is an excellent way of generating traffic quickly with almost instantaneous results. Like most forms of advertising, there are advantages and disadvantages to choosing PPC and fully understanding networks such as Googles Adwords is essential. If your PPC management is not efficient, you could easily waste your budget with very little gain.
At Essio Marketing, we make sure your funds are used in a cost-effective manner to ensure a high-performing online advertising campaign.
The fact is most business models can succeed with Pay Per Click Management, but no all of them. To eliminate those that can’t, we carry out a feasibility study to determine probable success. This may also include recommendations to improve website conversion rates.
An initial consultation is required to assess your business goals and to familiarise ourselves with your business. This can be done over the phone, by e-mail or face to face: which ever satisfies your time restraints.
How much do you want to invest? What are the estimated costs per click? Your Pay Per Click budget is controllable by day, week, or month. The budget is set by you, and the management is left to us.
Most business websites will have some form of analytics set up. If not, we can do this on your behalf. This is a must to monitor visitor behaviour, and ascertain campaign performance. There are a variety of free analytic software’s available and for the more complex campaigns we can offer an advanced analytics service.
The correct keyword selection is the driving factor in any successful campaign. Carefully choose and manage your keywords and you will succeed. Once we have identified relevant keywords, we then monitor their performance and adjust your campaign accordingly to achieve maximum ROI.
After the keywords are identified, we will set up all the campaigns and ad groups for your keywords. This may consist of geographic targeting, or similar groupings. This helps us assess profitability, conversions, and effective management of your budget. It also allows us to achieve the best quality scores for your keywords, thus keeping your click costs to a minimum.
Like any ad campaign, copywriting adverts is a specialist business; for example, if the adverts are too general you will achieve high click through rates but low conversion. On the other hand if the adverts too specific you won’t receive enough clicks. By using our proven methods to write attractive and focused ad copies, we can ensure the best possible results.
There are two sections of procedures, depending on how much involvement you want to have with your campaign: ‘basic’, the quickest solution; and ‘thorough’, the in-depth solution. Please see below:
The basic involvement plan is for companies looking to gain a campaign that is built based on the professional opinions of your Essio Marketing Manager. Simply put, this is a “we pay, you get on and do it” approach.
Your involvement: BLUE
The initial consultation can be over the phone, at your offices, at our offices, or even by email; it’s up to you. In this consultation we will familiarise ourselves with your business and get all the information we need to launch your campaign. This consultation is to establish your marketing needs and goals, so that we can develop the best and most suited Pay Per Click (PPC) strategy for your business.
After your initial consultation we will present you with your market evaluation, outlining estimated impressions, and click costs, etc. This can be used for your evaluation and approval or to present to a board of Directors.
This is getting into the nitty gritty, where we research your market further to find all the most suitable and cost effective keywords to get your company noticed, with the minimal expenditure per advert, (or ´adspend´).
At this point we will present you with your keywords evaluation, which just needs your consent that all words used are relevant to your business and services.
With the keywords chosen, we will then separate them into campaigns and ad groups and begin to write an effective ad copy to benefit your keywords.
Your ad copy evaluation with become available for you to view. Again, any sections that you are not happy with can be edited at this stage, before approval.
After your approval of the ad copy, we will set up the Adwords accounts and website analytics, (if not already present). The analytics shows us visitor behaviour and can show specific information to each individual campaign, ad group or keyword.
For the first month we will regularly monitor, tweak, and improve your campaign to ensure maximum results.
We understand that you want scalable results of your campaign. For this, we provide a monthly report detailing: your budget spend; ad appearance; searches; website visitors; etc.
We will keep your campaign ahead of the competition, with our continued Pay Per Click management services. This includes constantly monitoring ad performance; building and editing ads; varying keywords and keyword phrases; adjusting bids and bid times; and tracking goal conversions and click through rates. Collectivly these services maximise your campaign´s ability and pushes them to their full potential.
The thorough involvement plan is for companies wanting maximum involvement in their campaign, confirming satisfaction with every stage before implementation and advising the launch on your command.
Your involvement: BLUE
The initial consultation can be over the phone, at your offices, at our offices, or even by email, it’s up to you.
After your initial consultation we will present you with your market evaluation, outlining estimated impressions, and click costs, etc. This can be used for your evaluation and approval or to present to a board of Directors.
Once you have received your market evaluation, we can remove and edit sections that you are not satisfied with. You are then free to give your approval when you are happy with the result.
This is where we get into the nitty gritty. We research your market further to find all the best places to get your company noticed, with the minimal adspend.
At this point we will present you with your keywords evaluation, which just needs your consent that all words used are relevant to your business and services.
Once you have received your keyword evaluation, we will remove any keywords or phrases you do not consider relevant to your business or services. You are then free to give your approval when you are happy with the result.
With the keywords chosen, we will then separate them into campaigns and ad groups and begin to write an effective ad copy to benefit your keywords.
Your ad copy evaluation with become available for you to view. Again, any sections that you are not happy with can be edited at this stage, before approval.
After you approval of the Ad Copy, we will then set up the Adwords accounts and website analytics, (if not already present). This gives us the ability to give you accurate results from your PPC campaign.
On your command, we will then launch your Adwords, giving you knowledge of the start of your campaign.
For the first month we monitor, tweak, improve your campaign ensure maximum results.
We understand that you want scalable results of your campaign, for your company losses and benefits. For this we provide a monthly report detailing: your budget spend; ad appearance; searches; website visitors.
We will keep your campaign ahead of the competition, with our continued Pay Per Click management services. This includes constantly monitoring ad performance; building and editing ads; varying keywords and keyword phrases; adjusting bids and bid times; and tracking goal conversions and click through rates. Collectively, these services maximise your campaigns ability and pushes them to their full potential.
Pay Per Click is an extremely effective way of driving users to your website that are in the buying stage of the purchasing cycle. Pay Per Click advertising produces immediate traffic that is economical, and allows complete flexibility whether your campaign is short-term or long-term.
Combined with good data analysis, it becomes a highly measurable form of advertising. Here is a list of the main benefits of this service:
Monthly management fees vary from small campaigns of 1 to 2 hours a month, to larger campaigns where daily monitoring is required. The hours spent on your campaign will be negotiated and agreed prior to commencement.
We prefer in most instances to charge a monthly fee dependant on the amount of time necessary to make your campaign successful.
Charging in this manner means that when a campaign is successful and spend is increased, your Pay Per Click management costs are not directly proportionate to your adspend or keywords, but to the work that is carried out on your behalf.
Our Pay Per Click set-up is a concise program designed to ensure maximum value per click, and maximum returns.
Contact us today for a no obligation quote, and launch your Pay Per Click campaign with a company that will protect your business, your budget and your online presence.
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