SEO or Search Engine Optimisation is the term used to describe the process of improving a websites status and ranking on search engines organic results.
SEO offers a long term cost effective solution, in most cases SEO and Pay Per Click (PPC) are most effective when used in conjunction with each other. The key differences being that with PPC you pay every time someone clicks on your listing or ad and once your daily PPC budget is used your ad is no longer displayed in search engine results. Organic results do fluctuate but generally fluctuate by moving up or down a few positions over a period of weeks rather than completely disappearing from search engine results on a daily basis. SEO Services here
Put simply, SE (Search Engine) friendly web design describes the structure and code of a website, and its ability to be accessible by search engines.
In order for your website to be displayed by search engines in their results listings, the engine needs to be able to find your website and read it. To do this, search engines use programmes known as ‘spiders’ to crawl through your website, gather content and then return the information to the search engine server. When it gets there, your site is saved, listed and then displayed in search results. Your website´s position in the results is based on your site´s relevance to the query entered into the engine and online authority. Authoritative websites are those which have gained trust from search engines and so are likely to appear higher in search results where you and the authority share a common topic. Web Design Services
Pay Per Click is an online form of advertising. The Pay Per Click model is fairly simple and it allows an advertiser to place a small advert alongside the search results in a search engine. The advert is shown when user’s type in keywords that you have selected to trigger your advert. It is an extremely effective means of driving targeted visitors to your website. Advertisers do not pay to have their advert shown in the results pages but only pay when a user clicks on your advert; as the name suggests.
The amount of your cost per click differs greatly from keyword to keyword. Some keywords can cost as little as 5p per click and some keywords cost tens of pounds per click. Pay Per Click Services
Our Guaranteed Formula is a complete service that allows us to take your online business from where you are, to where you want to be. Comprising of 5 stages: Online Capability Assessment; Website Build & Marketing Proposal; Website Build & Development; Marketing Implementation; Quarterly Review.
This service is continuous and runs through each process, where necessary, quarterly, allowing for your campaign to be updated based on the results it has achieved and the changes in your online market.