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What is Search Engine Optimisation (SEO)?

Forget a lot of what you have heard, SEO doesn't involve any Voodoo or black magic it simply takes a lot of hard work and experience to improve your websites authority and keyword rankings in search engines.

SEO or Search Engine Optimisation is the term used to describe the process of improving a websites status and ranking on search engines organic results.

SEO offers a long term cost effective solution, in most cases SEO and Pay Per Click (PPC) are most effective when used in conjunction with each other. The key differences being that with PPC you pay every time someone clicks on your listing or ad and once your daily PPC budget is used your ad is no longer displayed in search engine results. With SEO organic results do fluctuate but generally fluctuate by moving up or down a few positions over a period of weeks rather than completely disappearing from search engine results on a daily basis.

Search Engines,
Simplified

Search engines behave similar to an online library and contain an index or list of websites that are available on the internet, the number of websites available in each search engine varies, with larger search engines listing literally millions of sites.

Search engines offer a service to their users; it is therefore in their interest to provide results that are most relevant to the query or search inputted by the user. There are many different methods that each search engine uses in order to prioritise search results: our SEO Services focus on the 3 market leading search engines of Google, Yahoo and Bing (formerly MSN Live).

SEO Services,
What do I need?

The level of service required is defined by the level of competition for the keywords targeted, the number of work hours required per month to achieve and sustain high search engine rankings for these terms, the status of the website to be optimised and the ambition and budget of the client.

Our SEO services start with a thorough investigation into the available online market and keyword terms that are relevant to the objectives, services and products promoted by the website. Based on this initial research relevant keywords are targeted in order to attract potential customers to your website.

Ok Sounds Good,
so What Now.

Please call us today on 01744 738960 and speak to one of our friendly staff regarding your campaign needs or to request a no obligation quote.

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